Morenike Odegbami
Growth Marketing Specialist | Creative Technologist
London, UK.About
Growth marketing specialist and creative technologist with a proven track record of building and scaling digital platforms, communities, and brand ecosystems. Possessing a strong foundation in UX/UI, lifecycle marketing, and content-led user acquisition, I excel at leading cross-functional teams and aligning design with strategic goals to drive measurable growth and enhance user engagement. Seeking to leverage expertise in SaaS retention, brand positioning, and data-driven marketing to achieve impactful results in a dynamic organization.
Work
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Summary
Led the design and launch of GradStay's platform, driving growth strategy for a SaaS product and enhancing user experience to boost conversion and retention.
Highlights
Designed and launched GradStay's platform, significantly enhancing UX and boosting conversion rates for student accommodation services.
Drove comprehensive growth strategy for an early-stage SaaS product, delivering lifecycle email campaigns, investor decks, and pitch materials instrumental in securing funding.
Optimized landing pages and UX flows, directly contributing to increased sign-up and conversion rates.
Established brand guidelines and CRM communications, strengthening user trust and improving retention.
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Freelance
Summary
Led the growth strategy and community development for a digital brand, scaling user acquisition and retention through content and partnerships.
Highlights
Scaled a digital brand to over 3 million downloads and 30.8 thousand paying Patreon subscribers by implementing data-driven growth strategies.
Built and maintained a loyal community through consistent content updates and active audience engagement, fostering long-term user retention.
Designed and implemented retention-focused update cycles, mirroring successful SaaS product and community models to maximize user lifetime value.
Partnered with the EA Creator Network to distribute high-performing promotional content, significantly expanding brand reach and user acquisition.
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Contract
Summary
Designed and executed comprehensive branding and digital marketing assets for a real estate SaaS startup. Focused on creating a scalable visual identity and optimising the website and campaign materials to drive lead generation and client engagement.
Highlights
Developed and launched a high-converting real estate website focused on lead generation and SEO performance.
Crafted cohesive branding, including logo and UI design, to ensure scalable and consistent digital presence.
Created targeted email campaigns, social media visuals, and web assets to drive client engagement and support retention strategies.
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Summary
Contributed to strategic marketing initiatives and client engagements at a leading UK marketing agency.
Highlights
Contributed to client meetings and brainstorming sessions at one of the UK's top marketing agencies, supporting strategic campaign development.
Supported strategic brand development through in-depth market and consumer research, informing critical agency decisions.
Revamped client presentations and drafted compelling proposals, directly aiding in successful campaign pitches and new business acquisition.
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Summary
Produced engaging video content and digital campaigns that significantly expanded audience reach and engagement for Gen Z cultural communities.
Highlights
Created video content and digital campaigns that boosted audience reach across TikTok and Instagram, enhancing brand visibility within Gen Z communities.
Contributed to merchandise and event design projects, specifically targeting and engaging Gen Z cultural communities.
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Summary
Directed content strategy and marketing communications, enhancing brand voice, user engagement, and retention across various platforms.
Highlights
Led content strategy and served as lead writer for all marketing materials, ensuring consistent brand voice and compelling storytelling across diverse campaigns.
Created impactful pitch decks and campaign visuals, securing non-profit and SaaS-aligned partnerships.
Automated newsletters and managed lifecycle email campaigns, significantly improving user engagement and retention rates.
Oversaw production of 'Public Eye Season 3,' managing scripting, research, guest outreach, and editorial coordination.
Refreshed Oya Media's visual identity across web, social, and internal platforms, strengthening audience connection and brand consistency.
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Summary
Supported content production and digital asset management, enhancing campaign visibility and internal access for Oya Media.
Highlights
Supported content production, scripting, and outreach for campaigns with MacArthur Foundation, contributing to social growth and digital visibility.
Produced behind-the-scenes content that enhanced social growth and digital visibility for various campaigns.
Digitized the archive, improving internal access and facilitating efficient campaign asset reuse.
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Summary
Built and launched an independent youth culture magazine, driving rapid sales and audience growth through strategic marketing and partnerships.
Highlights
Built and launched an independent youth culture magazine, selling out each issue within one week of release.
Managed artist outreach, media partnerships, SEO, and audience building, growing a following of over 40,000.
Secured features in CBC News and collaborated with notable artists and fashion labels, enhancing brand credibility and reach.
Awards
Skills
Growth & Strategy
Lifecycle Marketing, Email & CRM Campaigns, Community Growth, SaaS Retention Strategy, Content Marketing, Onboarding Funnels, Brand Positioning, UX/CRO.
Technical & Creative
Figma, Mailchimp, Notion, Google Analytics, Webflow, Framer, Basic HTML/CSS, Adobe Creative Suite, Blender, Scriptwriting, SEO.